The Benefits of Using Facebook to Market Your Business in Singapore

The heart of every business success lies in its marketing. The overall business marketing umbrella covers advertising, promotion, public relation and sales. Without marketing, the business may be offering the best services or products in the industry, but none of the potential customers would know about it. Facebook for business has come of age to offer a lot of potential benefits that are similar to those of a website and can lead to increased sales as well as profit to the business. Facebook marketing in Singapore allows, just like in any other countries, businesses to engage with potential and existing customers by posting and receiving messages. However, businesses in Singapore should not use Facebook to aggressively promote their products or services. The businesses will actually gain much success if they share information related to their undertaking that are useful to the targeted customers. This will increase the businesses credibility and promote them by building long-term relationship with potential customers using Facebook.

Customers may post after-sale questions on business Facebook wall and the business staff then answers them on the same wall. It is usually more efficient as compared to answering phone calls and allows other customers the opportunity to read the common questions and answers without having to approach the business individually.

The business Facebook profile can be increased by encouraging potential and existing customers to click the like button on the business Facebook page. The moment customers like the page, they will receive business updates on their walls and even their friends will have the chance to see the updates. This helps in creating brand awareness to the customers of the business.

Businesses can also include links on their Facebook pages. These links will actually steer an extra traffic to the business website. The visitors who open the links are actually exposed to stronger marketing message and quite often lead to the purchase of products and services. Customers who come to the business website from Facebook are very receptive, because they are already aware of the business and that is why they were motivated to click the link.

Of all social network platforms on the internet, Facebook has the highest target marketing capabilities. Facebook collects a lot of details about its members than other social networks. These details allow Singapore businesses to create and target advertisements based on interests, profession and social connections, among others. This enables businesses to target their marketing effort at specific organizations, employees or professionals. The Facebook exposure builds the familiarity of the business credibility and competence as well as foothold for more marketing efforts.

Apart from enabling businesses to post texts, Facebook allows them to upload videos and pictures of their product and services. Actually, photos and videos are one the most powerful ways that a business can use to communicate with their target customers. It offers these targeted customers the opportunity to see the business services without having to visit the business premises.

Facebook for business is where the management can publicize the business name, contact and address details and a brief description of product and services it offers. They can also introduce business staff, history or any other features that are likely useful to Facebook users.

About the author : Marcus Ho is a highly sought-after Social Media Strategist who specializes in revenue-driven campaigns on social media for businesses. Well known for his cutting-edge, fresh insights and proven strategies, Marcus has successfully helped over 200 corporations and SMEs to rake in hundreds of thousands within very short periods of time.

Some of his clients include: Qatar Airways, 3M, Pernod Ricard, Dassault Systèmes, FreshKon, Home-Fix, Scanteak and Singapore Management University. Most recently, his campaigns have also won internationally acclaimed awards such as Smitty’s Travel+Leisure.

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