Why is Social Media Important For A Business?

Have you ever asked this question, why is social media important for a business ? This is because putting up a business is one of the best ways to become successful and it has all the capability to make you financially successful but it takes a lot of work and a lot of patience. You need to make sure that everything is running smoothly so you don’t encounter problems.

One of the key ingredients of a great business is having an active audience that acknowledges the product or service that you offer. Without an audience, without customers, your business is as invisible as a fly on the wall. Lately one of the most popular methods that business owners use to gather audience is through social media. But why?

First of all, social media gives you access to an extremely huge amount people. Almost everyone who knows how to use a computer is bound to have a social media account. There is no telling just how many people you can be able to reach out to and advertise your service if you use social media to your strengths.

Business has a lot of use for social media because this will help you reach out to more people in your community. Eventually you could even reach out to more people in your state, even and possibly even grow your business globally when you can have customers from other countries.

Also, social media is important for a business because it can make it easier to make your services available for your audiences in your Facebook page without even needing them to navigate from one page to another in your website. One thing that customers always look for when it comes to product is convenience. Creating a mini online shop right within your Facebook fanpage will be a delight for many of your customers.

Third, it’s easy for your advertisements to go viral. If you place your ads in social media sites like Facebook or Multiply or tweet about it on Twitter it’s a lot easier for your ads to spread and for more people to know about it. Your audiences could even retweet your tweets and share them with friends.

Advertising through social media is also a whole lot more cost-friendly considering the number of flyers and posters you will have to print. When you use social media for advertising your service, you will not need a single printed flyer because everything will be done online. We all know advertising is most effective by word of mouth. Now that we live in the computer age, social media is pretty much its equivalent; so if you use it wisely, you are bound to gather tons of audience for your product and ultimately tons of traffic to your website.

Last but not least, your presence in social media can help you establish a name for yourself in your chosen industry. If you are faithful when it comes to posting updates about your business and people see that you offer credible services, they will pay attention to you. At the same time, when other people see that a lot of people patronize your service or follow your posts, they will, too. It’s all about learning how to use fads to your advantage. When people see that you have many followers, they will follow you too because they will believe you have credible information that they can make good use of.

AUTHOR BIO: Jordan Pizarro works from home as a professional SEO Consultant in the Philippines. He is also the Editor-in-Chief of OnlineJobSite Philippines and Outsourcing Exposed . He can also be contacted through his Google+


  1. Yes, every business owners should make use of social media. Because it is the best way to promote their latest products.
    Sriram recently posted… Email Apps that Work Flawlessly for Small Businesses My Profile

    • Hi Sriram, you are right. These days, its important for business owners to leverage the power of social media into their business in order to achieve their desired results which is mostly profit. Thanks for the comment. Hope to see you around some other times.
      oloyede jamiu recently posted… My Profile

  2. Social media could be used as the perfect platform to promoting any business or products. Results has shown that a lot of companies that have effectively used social media in promoting their businesses have tripled their profit and fan base over time. The use of Social media in business can never be over emphasized. Thanks for sharing such a wonderful post this morning. I always like to read from you.
    Nwosu Desmond recently posted… So, What’s Tumblr All About? My Profile

  3. Hi Guys,

    Social media will always rock. Interacting with people, sharing and connecting literally builds your business more quickly than any approach and social provides you with the platform to do it.


    Ryan Biddulph recently posted… 1 Reason Why Automation Can Boost Your Business Success Quickly My Profile

  4. I think social media is so Important because we could share our stuff to millions of people there, this is so good if we want to earn money online
    Social media is so beneficial for every business no matter big or small
    thanks for sharing this awesomeness :D
    anis recently posted… My Profile

  5. Hi,
    Nice post bro. In this modern world. One cannot survive without social media existence. Social Media is fastest way to promote business. Very informative post.

    Thanks for share
    Mubashir recently posted… My Profile

  6. I agree with you. Social media is very important for marketing as well as SEO .Google in it’s new update stressing more on “Social Signals” .If any blogger has thousands of social media user base then any Page Rank loss will not impact much.
    Madan Gehlot recently posted… Why Next Google PageRank Update is Still in Waiting Mode? My Profile


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